REP’M Group Expands into Family Entertainment Industry by Teaming up with Monster Mini Golf

January 9, 2025

REP’M Group is excited to welcome Monster Mini Golf, a uniquely immersive indoor mini-golf experience, to its growing portfolio of dynamic brands. Known for its glowing blacklight courses, quirky monster-themed decor, and family-friendly atmosphere, Monster Mini Golf is redefining entertainment for all ages. With this exciting addition, REP’M Group continues to expand its portfolio of dynamic, experiential brands that captivate and engage communities nationwide.

A Unique Approach to Family Entertainment

Monster Mini Golf offers more than just mini-golf; it’s a multi-sensory adventure packed with fun and surprises. Each location features 18 holes of glow-in-the-dark mini-golf, a state-of-the-art arcade, an in-house course DJ, and lively monster characters that interact with guests. This one-of-a-kind entertainment model makes Monster Mini Golf a destination where families, friends, and even corporate groups can connect and create lasting memories.

Leadership Committed to Success

Christina and Patrick Vitagliano founded Monster Mini Golf in 2004 in Connecticut, growing the brand organically and attracting interest from private equity. In 2023, the founders sold the brand to a group of four franchisees, some of whom were already part of the corporate leadership team. Christina and Patrick remain franchisees and together, the leadership team collectively operates 14 franchised locations. Their focus is on innovation and growth for the franchise system, with a commitment to maintaining the brand’s community-centered values.

The leadership team brings decades of combined franchise experience and unique insight into both operations and franchisee needs:

Chris King, CEO: With over 20 years of experience in franchise operations and leadership, Chris has been a franchisee since 2020. He was previously the Chief Operating Officer of Monster Entertainment from 2015 to January 2023, prior to the acquisition with his partners.
Holly Hernandez, CLO: Bringing 30+ years of legal and management expertise, Holly has been a franchisee since 2016.
Alex Gonzalez, Shareholder: A franchisee since 2013, Alex offers deep insight into the franchise system.
Nick Mastrandrea, CDO: Nick Mastrandrea has been a Monster Mini Golf franchisee since 2008, bringing over 15 years of experience with the brand. Before joining Monster Mini Golf, he built a 20-year career in corporate business, successfully founding, growing, and selling a mortgage lending company to an international bank.

With this experienced team, Monster Mini Golf ensures that each location provides an exceptional guest experience while offering franchisees robust support in areas such as real estate, design, marketing, training, and operations.

Why Monster Mini Golf Stands Out

From the moment guests step into a Monster Mini Golf location, they are transported to a world of neon colors, energetic music, and playful monster antics. The concept appeals to a wide demographic, offering something for everyone:

Glow-in-the-Dark Mini Golf: A creatively designed course with interactive obstacles and vibrant, hand-painted artwork tailored to local communities.
Engaging Atmosphere: With an in-house DJ, animated monsters, and a high-energy environment, every visit is a lively and entertaining experience.
Broad Revenue Streams: Beyond mini-golf and arcades, many locations include laser tag, virtual reality, bowling, and laser mazes, offering flexible and scalable options for franchisees.
All-Ages Appeal: Whether you’re hosting a child’s birthday party, planning a family outing, or organizing a corporate team-building event, Monster Mini Golf offers a welcoming and inclusive environment.

Accelerating Growth with REP’M Group

With REP’M Group’s proven track record of scaling successful brands, Monster Mini Golf is poised for rapid expansion. By leveraging REP’M’s comprehensive services, ranging from franchise development and marketing to operational support, the brand is well-positioned to enhance its offerings and grow its footprint across new regions.

Build’M will play a key role in accelerating the growth of Monster Mini Golf. With the team’s expertise in real estate and construction, Build’M ensures the smooth opening of new locations by handling site selection, design, and construction. This streamlined approach allows Monster Mini Golf’s leadership team to focus on growing the brand and delivering exceptional guest experiences, while Build’M takes care of the complexities involved in new location development.

Nick Sheehan, Founder & Managing Partner of REP’M Group, expressed his excitement about the collaboration: “Monster Mini Golf is an exceptional concept that combines creativity, entertainment, and fun in a way that resonates with people of all ages. Their innovative approach aligns perfectly with our mission to bring extraordinary brands to market. We’re eager to support their journey as they grow into new territories and delight even more guests.”

A Bright Future Ahead

Monster Mini Golf and REP’M Group are set to bring the joy of this distinctive entertainment experience to countless new communities. The combination of Monster Mini Golf’s creative vision and REP’M’s franchise expertise is a winning formula, ensuring that the brand’s fun-filled adventures continue to inspire smiles and laughter nationwide.

For more information about franchising with Monster Mini Golf, visit HERE or email leads@repmgroup.com.