Top 7 Strategies to Utilize in Franchise Marketing

Heard the term franchise marketing, but not sure what exactly it means? We’ll clear that up for you. Franchise marketing is any activity or form of marketing that you engage in to grow your business. With over 100 years of experience in the franchising industry, our team of experts at the REP’M Group has outlined the top 7 strategies that you should be utilizing in order to grow your business successfully. 

1. Consultant networks: Partnering with consultant groups is a great way to get the word out about your business. In fact, over 75% of our deals in 2022 were made with consultants. 
2. Trade shows and conferences: Attend the events that matter. People connect with real people and putting a face to a name helps others connect with the brand.
3. Website: In addition to your consumer site, be sure to have a separate page or website dedicated to franchising.
4. Social media: Stay relevant and post about your success and industry trends. 
5. PPC advertising: Digital is the future. Ping leads directly on their mobile devices.
6. Email marketing: Nurture candidates with email marketing throughout the entire journey of the franchise process.
7. In-store franchise marketing: Consumers are your #1 fan! Include signage throughout your locations to let customers know that you are franchising.