Alloy Personal Training

Alloy Personal Training

Alloy Personal Training is combination of personal service, effective technology, thirty years of experience and a franchise formula for incredible results for members and franchise owners


What makes the Alloy Personal Training Franchise Unique?
Our established, effective fitness platform and business management solutions have been relied on in facilities throughout the world. Now Alloy Personal Training Franchise gives you the chance to make an impact, both on your community and your own future… with your own branded, brick-and-mortar Alloy personal training franchise location.

5 Reasons Why Alloy is a Great Franchise Opportunity 

  1. Fitness Entrepreneurship Is Rewarding
    A recent survey showed people are happier when they are self-employed.1 70% feel they achieved work-life balance, 94% that made the leap said they would never go back, 55% felt less stress than in their regular job, and 54% say they are generally healthier.
    What makes being self-employed as a fitness entrepreneur even better is that you don’t flip burgers, deliver pizza, or fry donuts. You help people feel happier and get healthier.

2. Significant Opportunities Exist Post COVID19
Many business leaders are optimistic about the economy in 2021 and in the decade ahead as the COVID pandemic diminishes over the year.2 Experts expect a surge in business due to pent up demand. Lower rents and attractive lease terms among other positive factors like very low interest rates and a growing marketplace for fitness services make the environment for the right fitness concepts attractive.

3. The Right Fitness Concepts Have Great Growth Potential
Research from Deloitte shows there is a shift underway in health care from measuring illness to preventing it. 3 People are going to increasingly have to become CEO’s of their own health. This applies to all adults but is particularly relevant to the 50+ market. Concepts that offer high-quality customized fitness services will have tremendous growth opportunities.

4. Focused Fitness Concepts Have A Competitive Advantage
Being everything to everybody is not a good formula for success. The Alloy Personal Training concept is focused on offering high-quality personalized fitness solutions. This enables us to deliver the accountability our customers need, while providing a better fitness experience that improves loyalty. Our business formula works and our numbers prove it.

5. Unit Economics Set Us Apart
In the long-term having a sustainable and profitable business is what every entrepreneur wants. When evaluating any business opportunity, customer retention and lifetime value, profit margin, and the ratio of investment to revenues are important metrics to consider. Our retention rates are the highest in the industry and our startup investment requirements are quite reasonable.


Liquid Cash


Net Worth


Investment Range

$197,317 - $397,833

Interested in the Alloy Franchise Awarding Process? Fill out the form below to talk to one of our rockstar sales directors.

View our Solutions

Work with us

Our team has decades of experience in bringing national and local brands to life in all aspects of marketing strategy, media strategy and execution, creative design and in-market campaign development.

Grow with us

Franchisee Development, Grow’M™ develops and sells franchises by looking for the right candidates for your brand. We are not a churn’m and burn’m sales organization. We want to make sure your brand is well represented by franchisees as passionate as you.

Build with us

Real Estate & Construction Management, the Build’M division helps franchise brands and their franchisees open locations. Build’M services start when a franchise license is sold and end with the opening of the location.

Scale with us

We work with Franchisors to develop strong Operations Manuals, Franchisee Training Programs, Staffing Models, Procurement Systems, and so much more. If it pertains to successfully running a franchise, we do it. A Franchise can only Scale with the proper structure and support plan.