Alloy Personal Training

FITNESS

Alloy Personal Training is a combination of personal service, effective technology, over 30 years of experience, and a franchise formula for incredible results for members and franchise owners

THE OPPORTUNITY

The Alloy Personal Training Franchise Opportunity

Alloy Personal Training’s established, effective fitness platform and business management solutions have been relied on in facilities worldwide.

Now, the Alloy Personal Training franchise allows you to make an impact, both on your community and your future… with your own branded, brick-and-mortar Alloy Personal Training franchise location.

Alloy Personal Training has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy Personal Training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

Why Alloy Personal Training?

Bring a better personal training experience to your fitness community…

We Do Personal Training. They Do Fitness Classes.

Alloy Personal Training is a fitness concept that offers full-body, non-modality-based workouts to a “premium” age group. We are distinct from the typical boutique fitness concepts. Alloy limits their sessions to 4 to 6 members and they offer highly customized workouts so their clients can achieve their fitness goals in a sustainable manner.

Target Market

Rather than fighting over the limited discretionary income of the 28-35 age bracket, Alloy’s customer avatar is in the 45-65 age bracket, the bracket with over 70% of the nation’s disposable income.

Retention

Alloy is able to charge twice what the average boutique fitness concept charges for a monthly membership, and on top of that, boasts one of the highest retention rates in the industry, over 93%

Low Labor Model & Staffing

3-4 employees: 1 General Manager and 2 part-time Coaches. Alloy's proprietary technology makes every trainer a SUPER TRAINER!

Technology

Our clients are willing to pay for our customized blend of technology and personal interaction. Alloy Personal Training provides insights and workouts for trainers, performance tracking for clients, and scheduling to keep everyone on the same page.

Proprietary Pre-Sales Process

Open your Alloy with members and revenue on Day 1. Presales program runs 10-13 weeks prior to opening. Requires 75 to open, break-even averages 60-70 clients, and facility caps out at 130 members. Goal is to open near capacity.

OUR STORY

Rick Mayo, the Founder and CEO of Alloy Personal Training, kickstarted his journey by launching a personal training gym in 1992.

Fast forward to 2019, and Rick successfully licensed programs to over 2,300 gyms globally, showcasing his unparalleled impact on the fitness landscape.

In 2020, Rick launched the Alloy Personal Training franchise, fostering a community committed to looking good, feeling great, and living life to the fullest.

Since then, over 300 franchise licenses have been awarded, embodying the motto ‘Stronger Together‘ that underscores the collective spirit driving their mission.

Rick’s visionary leadership not only drove Alloy’s growth but also secured his place on the boards of industry giants like Gold’s Gym, Anytime Fitness, ACE, and the Association of Fitness Studios. His influence extends to education as an Entrepreneurship teacher at Gwinnett College and Kennesaw State, and as a co-host of the Alloy Personal Training Business Podcast, solidifying his impact on both fitness and business realms.

Meet The Team

The Alloy Personal Training leadership team combines vision, expertise, and a passion for excellence to help drive success.

Financial Requirements

$175K

Liquid Cash

$450K

Net Worth

$298,650 to $541,120

Investment Range

Want to learn more about the Alloy Personal Training franchise opportunity?

Fill out the form below to talk to one of our team members.

View our Solutions

Work With Us

Our team has decades of experience in bringing national and local brands to life in all aspects of marketing strategy, media strategy and execution, creative design and in-market campaign development.

Grow With Us

Franchisee Development, Grow’M™ develops and sells franchises by looking for the right candidates for your brand. We are not a churn’m and burn’m sales organization. We want to make sure your brand is well represented by franchisees as passionate as you.

Build With Us

Real Estate & Construction Management, the Build’M division helps franchise brands and their franchisees open locations. Build’M services start when a franchise license is sold and end with the opening of the location.

Scale With Us

We work with Franchisors to develop strong Operations Manuals, Franchisee Training Programs, Staffing Models, Procurement Systems, and so much more. If it pertains to successfully running a franchise, we do it. A Franchise can only Scale with the proper structure and support plan.