Alloy Personal Training

FITNESS

Alloy Personal Training is combination of personal service, effective technology, over 30 years of experience, and a franchise formula for incredible results for members and franchise owners

THE ALLOY PERSONAL TRAINING FRANCHISE OPPORTUNITY

Alloy Personal Training’s established, effective fitness platform and business management solutions have been relied on in facilities worldwide. Now, the Alloy Personal Training franchise allows you to make an impact, both on your community and your future… with your own branded, brick-and-mortar Alloy Personal Training franchise location.

BRING A BETTER PERSONAL TRAINING EXPERIENCE TO YOUR FITNESS COMMUNITY.

Alloy Personal Training has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy Personal Training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

KEY DIFFERENTIATORS

Small group personal training: 1 coach to 4-6 clients
Target market: 45-65 yrs old
Low labor model: 3 employees – 1 general manager and 2 part-time coaches
2 roles: Owner Operator and Semi-Absentee
Average retention: 91%
Average Revenue/member/month: $269
Internal presales team to assist franchisees
Don’t need HUNDREDS of consumers. Member capacity is 130
NOT modality-based. There is staying power in this model

MEET THE FOUNDER

Rick Mayo, the Founder and CEO of Alloy Personal Training, kickstarted his journey by launching a personal training gym in 1992. Fast forward to 2019, and Rick successfully licensed programs to over 2,300 gyms globally, showcasing his unparalleled impact on the fitness landscape.

In 2020, Rick launched the Alloy Personal Training franchise, fostering a community committed to looking good, feeling great, and living life to the fullest.

Since then, over 200 franchise licenses have been awarded, embodying the motto ‘Stronger Together‘ that underscores the collective spirit driving their mission.

Rick’s visionary leadership not only drove Alloy’s growth but also secured his place on the boards of industry giants like Gold’s Gym, Anytime Fitness, ACE, and the Association of Fitness Studios. His influence extends to education as an Entrepreneurship teacher at Gwinnett College and Kennesaw State, and as a co-host of the Alloy Personal Training Business Podcast, solidifying his impact on both fitness and business realms.

FINANCIAL REQUIREMENTS

Liquid Cash

$150k

Net Worth

$400k

Investment Range

$213,360 - $528,050

Interested in the Alloy Franchise Awarding Process? Fill out the form below to talk to one of our rockstar sales directors.

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Real Estate & Construction Management, the Build’M division helps franchise brands and their franchisees open locations. Build’M services start when a franchise license is sold and end with the opening of the location.

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We work with Franchisors to develop strong Operations Manuals, Franchisee Training Programs, Staffing Models, Procurement Systems, and so much more. If it pertains to successfully running a franchise, we do it. A Franchise can only Scale with the proper structure and support plan.

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