Vibe House

FITNESS

Vibe House delivers a high-energy, infrared-powered Pilates experience that combines heat, music, and full-body training. The concept includes three signature formats, Vibe Sculpt, Vibe Power, and Vibe Recover, designed for high retention, scalable growth, and addictive member engagement.

THE OPPORTUNITY

The Vibe House franchise opportunity

Vibe House is where boutique fitness meets culture. Designed for today’s experience-driven consumer, Vibe House delivers a high-energy, music-driven workout that’s as motivating as it is effective. Every class is mat-based and powered by infrared heat, creating a sweat-forward, low-impact experience that keeps members coming back for more.

Why Vibe House?

Vibe House stands out as a unique franchise opportunity with unmatched advantages in the market:

Scalable Model

A streamlined studio design and repeatable class format make it easy to grow across multiple markets.

Low Initial Investment

A focused footprint and mat-based programming help keep startup and buildout costs competitive.

Minimal Overhead

No heavy equipment, simplified staffing, and efficient operations support strong unit-level economics.

High Member Retention

Infrared heat, music-driven classes, and a culture-forward experience drive loyalty and repeat visits.

Key Growth Factors

Growing demand for boutique fitness, experiential workouts, and community-driven studios fuels expansion.

Differentiated Concept

Boutique fitness meets culture through infrared heat, high-energy music, and mat-based training that stands out.

OUR STORY

Leadership with Vision and Vibes

Rosalie Black is a powerhouse driven by grit and passion. She created Vibe House after realizing she wanted a workout that was challenging yet fun. Her vision was always a place where heat, music, and community collide. What started as a simple idea, to create a workout that was both challenging and fun, has grown into a full-blown movement. Rosalie built Vibe House out of frustration with the ordinary. She wanted more than a quiet, cookie-cutter Pilates class. She wanted fire. She wanted rhythm. She wanted community. And when she couldn’t find it, she built it. Her background in marketing, real estate, and brand strategy fuels her no-nonsense leadership style. She’s as creative as she is driven, overseeing everything from franchise growth to studio design, choreography, and culture-building.

From one studio in Crown Point, IN to a growing national brand, she’s built a culture rooted in empowerment, authenticity, and rhythm. Known for her creative vision and unstoppable work ethic, Rosalie leads with her heart, balancing entrepreneurship, motherhood, and a mission to help others own their power both on and off the mat.

Because for Rosalie, Vibe House isn’t just a studio. It’s a lifestyle. A mindset. A reminder that strength, resilience, and good energy. That’s the VIBE.

Join the VIBE

When you join Vibe House, you’re not just opening a studio, you’re stepping into a community of high-performing entrepreneurs who share the same vision and energy. From real estate and studio design to operations systems, marketing support, training, and ongoing coaching, you’ll have the tools, guidance, and support needed to launch strong, stay aligned, and grow with confidence, while fully embodying the Vibe House culture.

Financial Requirements

$250K

Liquid Cash

$750K

Net Worth

$297,100 to $466,700

Investment Range

Want to learn more about the Vibe House franchise opportunity?

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Work With Us

Our team has decades of experience in bringing national and local brands to life in all aspects of marketing strategy, media strategy and execution, creative design and in-market campaign development.

Grow With Us

Franchisee Development, Grow’M™ develops and sells franchises by looking for the right candidates for your brand. We are not a churn’m and burn’m sales organization. We want to make sure your brand is well represented by franchisees as passionate as you.

Build With Us

Real Estate & Construction Management, the Build’M division helps franchise brands and their franchisees open locations. Build’M services start when a franchise license is sold and end with the opening of the location.

Scale With Us

We work with Franchisors to develop strong Operations Manuals, Franchisee Training Programs, Staffing Models, Procurement Systems, and so much more. If it pertains to successfully running a franchise, we do it. A Franchise can only Scale with the proper structure and support plan.